PRINT
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Alta
Challenge: Hit a sagging real estate market upside the head with a strong call to action
Role: Concept Developer, copywriter
Agency: EMC
Client: Alta |
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WEB
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Bugalugz
Challenge: Make a service that deals with creepy insects feel warm, inviting and family-friendly
Role: Copywriter, editor
Agency: Direct
Client: Bug-a-lugz
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Philip Mikal
Challenge: Highlight client’s quirkiness and originality without sacrificing clarity
Role: Copywriter, content strategist
Agency: Direct
Client: Philip Mikal
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Thegoldenyears
Challenge: Highlight the baby boomer market to potential advertisers
Role: Concept developer, copywriter
Agency: Direct
Client: thegoldenyears.com
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TECHNICAL
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Intel chip copy
Challenge: Differentiate similar microprocessors. Help create consumer "chip literacy," so people can identify the chip that suits their needs.
Role: Copywriter
Agency: Avenue A | Razorfish
Client: Intel
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Filemaker Pro database documentation
Challenge: Create database documentation for users with no technical background
Role: Database developer, copywriter
Client: Graduate School of Education, University of Pennsylvania
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INTERACTIVE
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Agent Guide marketing letter
Challenge: Distinguish Agent Guide in the minds of aspiring writers, convey credibility, highlight extreme benefits
Role: Concept developer, copywriter
Client: GetPublished
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